editorial domain

Ten rules worth breaking only after you've mastered them.

by top10top10+ follow

1. ⋮⋮1

   Less, but better

   Dieter Rams, in three words, ending most arguments.

   ↑↓×toss
2. ⋮⋮2

   Form follows function

   Sullivan's law: the shape earns its keep.

   ↑↓×toss
3. ⋮⋮3

   Make it obvious

   If it needs a manual, it needs a redesign.

   ↑↓×toss
4. ⋮⋮4

   Contrast is clarity

   Nothing reads without difference.

   ↑↓×toss
5. ⋮⋮5

   Whitespace is not empty

   It's doing the load-bearing work.

   ↑↓×toss
6. ⋮⋮6

   Consistency builds trust

   Surprise is for content, not controls.

   ↑↓×toss
7. ⋮⋮7

   Design for the edges

   Serve the extremes and the middle comes free.

   ↑↓×toss
8. ⋮⋮8

   Kill your darlings

   The favourite element is usually the problem.

   ↑↓×toss
9. ⋮⋮9

   Constraints are fuel

   Total freedom produces nothing on time.

   ↑↓×toss
10. ⋮⋮10

    Ship it

    Real artists, famously, do.

    ↑↓×toss